Social Media

Social Media

A few years back no-one would have used the term 'social media' - now it is firmly part of everyday life. It is the way to communicate with friends and to see what's happening in the world. The opportunities to use social media to raise awareness of your work and your projects are fantastic but there are pitfalls to watch out for.

Think of social media as a virtual cocktail party - who wants a self publicist at their party?

It's easy to think that social media will be the answer to your marketing needs and that you can do it for free. But of course there is a bit more to it than that - it takes time and it takes talent to make it work properly.

We like to think of Social Media as a virtual cocktail party! At a party no one likes to listen to others constantly drone on about how great they are. No one likes a self publicist. So how is your message heard without constantly telling people what you do? What makes a great party guest is someone who will ask questions, be interested in you, tell you something about themselves, let you know a useful bit of information or give you a handy tip. That's the sort of guest you want to talk to and importantly, would invite to your party again.

Social media requires you to be a curator of relevant information for your audience. Good social media acts as a filter presenting only the information that your audience will be interested in.

Social media marketing usually centres on efforts to create content that attracts attention and encourages readers to share it with their own social networks. An organisation's interesting message spreads from user to user and is presumably trusted because it appears to come as a recommendation from a third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in trusted media rather than recognisable paid marketing. 

Walk Unlimited can manage your social media interaction, come up with relevant social media campaigns for your project and has access to a ready made audience of people interested in discussing walking in all its glorious forms! 

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